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a range of darker skinned African dolls, designed in Africa.

Toyitoyi Toys was born two years ago out of a desperate and urgent need for darker skinned dolls, world-wide. After reading a newspap...

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a range of darker skinned African dolls, designed in Africa.

Toyitoyi Toys was born two years ago out of a desperate and urgent need for darker skinned dolls, world-wide. After reading a newspaper article on a child’s perception of beauty and the value of children playing with dolls that resemble themselves, we started going into toy shops in different countries, and we were horrified at the lack of diversity in dolls skin colours. Shockingly, we couldn’t find darker skinned dolls – ANYWHERE.

We did some research and discovered a glaring gap in the market; it is almost impossible to find diverse darker skinned dolls not only in Africa, but worldwide! Dolls tend to come in one shape and form, usually pale and blonde, with long sleek hair. This struck us as awfully odd. Why this worldwide shortage of darker dolls? It was at that moment that we realized that we had to change this.

It is now our mission to shift the world’s attitude on what defines beauty by bringing them different shades of diverse dolls.

As we grow, we hope to design a larger range of toys to suit all skin types and colours. Our inspiration comes from the people and colours of Africa, and in the future we hope to produce a whole collection of assorted, realistic looking dolls and toys. Our team is really excited about constantly improving, changing, and growing. Enjoy this journey with us!

Our Company name:
We wanted a fun catchy name that people would remember. In Africa to toyitoyi means:
“to dance and sing in protest about some real or imagined wrong by people in authority.”

This is our protest; we are standing up against the lack of representation in toys in the world.

We are currently busy with designing a range of dolls with a much darker skin tone and also looking to bring out action toys with darker skin. Watch this space for black dolls and black action toys!

Moins